Contrast, Repetition, Alignment, and Proximity are core design rules that unify design elements. These rules can be observed in all aspects of life with some basic understanding of the principals. In today’s day and age aesthetics are more important than ever which requires designers to stay true to fundamentals and core principals to create timeless designs, and to do this we must understand each one. Are you designing with C.R.A.P?

Designing and building a web site/app requires development teams to follow a process of steps that get the project to completion. For a client or business owner, understanding the process is key to their sanity leading up to and during the project.