Seven Fifty frontend app display for desktop hero Mobile app display of the Seven Fifty project

Ecommerce Platform for the Alcohol Retailer Industry

SevenFifty's online marketplace and communications platform helps importers, producers, distributors and retail buyers conduct business in a modern world

The Overview

SevenFifty is a SaaS-based technology and data services company that specializes in data, insights and trends in the beverage alcohol industry. Their online marketplace and communications platform helps importers, producers, distributors and retail buyers connect with each other and do business in a modern world.

  • Client

    Sevenfifty

  • Industry

    Ecommerce

  • Technology

    .NET, App Development, React

01

The

Challenge

SevenFifty, after a series of acquisitions and organic growth, needed to integrate, enhance and scale-out an ecommerce platform for beverage alcohol off-premises retailers. Having a scalable and robust SaaS solution for retailers that could be quickly and easily adopted was vital to SevenFifty.

02

The

Solution

The MercuryWorks team built upon legacy schemas and APIs to yield a new scalable architecture informed by prior industry best practices. This new Progressive Web Application (PWA)-based architecture was comprised of a multitenant ecommerce platform and administrative suite.

03

The

Results

A new ecommerce platform with instant set-up, seamless inventory management and a superior shopping experience across devices–all powered by SevenFifty’s comprehensive product database. Retailers, who previously lacked an online ordering platform and web presence, have quickly and successfully launched sites to allow customers to view inventory, take advantage of promotions and discounts and place orders with ease.

Dig In

App Features

Sevenfifty browse screen

Feature

Browse Stores

Customers can browse and search for a Retailer’s adult beverage products to purchase online. The Retailer can highlight products through hero banners, carousels, custom menu items and promotions. With near real-time inventory synchronization between the Retailer’s inventory system and the product catalog, customers can be assured that what they are purchasing is in stock.

Sevenfifty checkout page

Feature

Cart and Checkout

A Customer can add items to the cart and be assured that their cart will still be there when they come back later to checkout or modify their cart. The checkout process is easy and fully integrated with Stripe to ensure for safe and secure processing of credit card information.

Sevenfifty store locator

Feature

Store Locator

Customers can easily locate a Retailer’s store through the Store Locator page, which allows for searching by zip code or city. An interactive map shows the location of the store as well. Once the customer has located and selected their preferred store, they can begin shopping all products at that store.

Sevenfifty theme customizer

Feature

Create and Brand Storefronts

Retailers can add as many stores to their site as they want and customize many parts of their website, including logos, mobile device application icon, site colors and fonts, social media links, header, footer, product carousels and menu items.

Sevenfifty promotions screen

Feature

Promotions and Discounts

Retailers can create as many promotions and discounts as they would like. Promotions and Discounts can be fixed amount, fixed percentage, free delivery or BOGO and can apply to the entire order, specific categories, or specific products.

Sevenfifty orders screen

Feature

Order Management

Retailers can easily view and manage all orders and manage order workflow through the fulfillment process (as customers are automatically emailed as their order progresses to fulfillment). Synchronization with Stripe ensures that all proceeds are deposited to the Retailer’s account and cancellations are refunded.

Visualize

App Gallery

Seven Fifty shop home page snap
Device chrome for the app-gallery-laptop-sevenfifty_1920x1240 snap
Seven Fifty shop beer page snap
Device chrome for the app-gallery-laptop-2-sevenfifty_1920x1240 snap
Seven Fifty checkout cart snap
Device chrome for the app-gallery-desktop-sevenfifty_1920x1040 snap
SevenFifty admin orders snap
Device chrome for the app-gallery-laptop-3a-sevenfifty_1920x1240 snap
SevenFifty customize theme snap
Device chrome for the app-gallery-laptop-4-sevenfifty_1920x1240 snap
Device chrome for the app-gallery-desktop-2a-sevenfifty_1920x1040 snap

"Engaging MercuryWorks has easily been one of our best investments. MercuryWorks’ expertise and accessibility made them a natural extension of our team – offering guidance, ongoing support and consistently delivering on time. The resulting interest across the industry has led to unprecedented growth in our user base (seriously, we can’t onboard them fast enough!)."

Jessica Daugherty

Growth Director, SevenFifty

Behind The Curtain

Core Technology

React framework

React

The React JavaScript framework provides the UI base for the entire system, providing rapid and smooth data fetching, storage and screen painting. Combined with a progressive web application base, React provides the smooth and rapid UI interactions for customers and company administrative functions.

Amazon web services

AWS

Provides database storage, web app and web services. Amazon Web Services (AWS) provide an ideal solution for highly scalable web applications with a multi-data center Platform as a Service (PaaS) cloud infrastructure.

Dot net framework - Services

.NET Framework

C# and Entity Framework were used to implement business logic, data marshaling and APIs. Supporting use of modern CSS and JavaScript provided interaction and responsive display.