Mercury Helps Franklin Street with Rebranding Initiative

As part of a comprehensive rebranding initiative developed Franklin Street by Schifino Lee, Mercury New Media has developed a new online presence for the company, one of the fastest growing full-service commercial real estate firms in the Southeast.

“Our family of companies is focused on delivering solutions to owners of income-producing property, and we needed a site that communicated the range and value of our offerings to potential customers,” said Andrew Wright, CEO and Managing Partner, of Franklin Street. “Mercury developed a website for us that clearly articulates our suite of services and communicates our expertise in the lifecycle of our clients’ properties – from acquisition to sale, and all points in between.”

Mercury set out to present a brand-new, highly engaging website for Franklin Street’s online users. “We needed to fully capture the comprehensiveness of their product and service offerings, including real estate, capital services, insurance brokerage, and property and asset management,” said Chris Karlo, partner at Mercury New Media.

“We understand that our clients demand efficiencies in their online marketing and sales tools to complement the hand selling that is done ‘offline.’ The site we built for Franklin Street, as well as our current development of a customized inventory management system for them, illustrates how we can deliver that efficiency and value for clients in what had been a very time-intensive manual set of processes.”

View this website

For additional information, contact Melissa Inama at (813) 933-9800 ext. 2422.

Want brilliance sent straight to your inbox?