Enterprise Data, Operations and Reporting in the Cloud

The cornerstone of every Franklin Street business process is the client – properly researching, engaging with, intuiting business needs and tracking interactions are key to forging a deep business relationship.  The customer relationship management (CRM) aspects of Frankie enable Franklin Street professionals to do just that – associate all contacts with relevant properties and business activities, track all phone calls, emails and other touches and compile a detailed dossier of every partner.

Each deal that Franklin Street manages revolves around a piece of real estate property.  The Frankie CRM provides long-term tracking and management of these properties including a wide array of property attribute data, historical ownership history, and detailed history of each transaction and service type associated with the property.  This linkage allows visibility across business lines to facilitate cross-selling and proved the clients with a rich, unified experience.

Franklin Street manages are complex, long-running transactions.  Frankie allows agents to easily manage transaction by capturing all relevant data points, performing analytical computations and capturing all associated documentation so that Frankie is the single source of truth for that deal.  Workflow management with progressive validation rules ensure data quality including detailed commission calculations and deal splits.