Hero display of the Franklin St Extranet app Franklin Street Extranet mobile hero display

Collaboration Portal for Office-Industrial Space

Digital collaboration and automation makes financial, customer satisfaction and labor realities vastly superior

The Overview

Founded in 2006, Franklin Street has become one of the fastest-growing full-service commercial real estate firms in the Southeast with a national reach. Through its multiple locations, Franklin Street provides a full complement of commercial real estate service lines including Investment Sales, Management Services, Tenant and Landlord Representation, Capital and Insurance services.

  • Client

    Franklin St Extranet

  • Industry

    Commercial Real Estate

  • Technology

    .NET, App Development, Azure, React, SQL Server

01

The

Challenge

The “speed of business” is no more evident than in commercial real estate and the Office-Industrial space in particular. Business clients are regularly in need of office space and at the same time, property owners’ need to optimize utilization and financial return on their assets is key – and constantly changing. Office-Industrial agents must be readily available, provide quick turnaround and adjust to changes to make deals happen.

02

The

Solution

With the business challenges Franklin Street faced, phone calls and emails just weren’t cutting it anymore – their Office-Industrial agents needed a better solution. Franklin Street Office-Industrial agents, specialists and support staff now utilize Frankie to keep client projects and engagements moving forward, provide supporting documents and keep clients up to date on current happenings.

03

The

Results

Clients can now view key deal, project and market intelligence in real time via the Franklin Street Client Extranet; likewise, Franklin Street deal flow and execution stays strong with reduced committed time. The increased scale possibilities the Extranet brings to Franklin Street via digital collaboration and automation makes financial, customer satisfaction and labor realities vastly superior to a non-digital world.

Dig In

App Features

Team collaboration

Feature

Real-Time Digital Collaboration

The Franklin Street Client Extranet marshals all information in real-time. Built with a user experience on par with modern consumer Internet services, deal data, notes and supporting files can be fed in or consumed at any time. As deals, projects and documents are updated, Extranet intel is visible to all users without delay – along with the ability to reply and provide backing documents.

Team planning on staircase

Feature

Full Featured for Mobile Devices

Office-Industrial commercial real estate professionals are constantly on the move, in meetings and geographically on the move all the time. Often in the field tending to project business, Franklin Street’s clients can receive and request real-time business data through the Extranet via any mobile device and in the office with a full-size desktop experience.

Abstract architecture planning

Feature

Integrated Into the Enterprise

Enterprise data and supporting documents originate from multiple internal Franklin Street systems and external data sources. Marshaling and automating this information flow, combined with the human element of added context and communication, enables Franklin Street and their clients to accelerate business flow and collaboration.

Even More

Other Key Highlights

Integrated

Combines and coordinates data and documents from multiple systems into a single view.

Multitenant

A single application that serves multiple clients while isolating private records.

Service-Oriented Architecture

Robust architecture separating back-end APIs and modern JavaScript-based front-end.

Secure

With data encrypted a rest, in transit and during use, the Extranet protects firm and client data.

“I have been nothing short of amazed at Mercury’s ability to channel our business users’ needs into working software, their ability at constantly adapting to our business landscape and even our end client needs and preferences. They are the best!”

Tom Rybak

CIO, Franklin Street

Behind The Curtain

Core Technology

.NET logo

.NET Framework

C# and Entity Framework were used to implement all business logic, data marshaling and REST APIs for the system’s service-oriented architecture.

React framework

React

The React JavaScript framework provides the UI base for the entire system, providing rapid and smooth data fetching, storage and screen painting.

Microsoft azure

Microsoft Azure

Provides database storage, web app and web services. Azure provides an ideal solution for back end mobile applications with a multi-data center Infrastructure as a Service (IaaS) cloud solution that offloads bare metal and network connectivity oversight to Microsoft.

SQL Logo - Careers

SQL Server

Provides a robust data storehouse and query platform to store contacts, companies, properties, transactions and other business data. In-cloud SQL Server was used to provide instant scalability and rapid querying.